Get Crazy and Creative With Urban Marketing

Urban marketing has gained momentum in recent years because of its popular appeal and eye-catching innovation. Many large companies have taken advantage of this new medium, including Clorox Bleach.

Urban marketing schemes vary. The main common theme is innovation. Schemes implemented include spelling out messages and creating designs with moss on walls, bleaching away graffiti to reveal an advertisement, chalk art and snow imprinting. The bleaching technique, called reverse graffiti, formed the core of Clorox's urban marketing campaign carried out by Paul Curtis. Many urban marketing schemes are implemented by relatively small, local businesses who want eye-catching, trendy advertisements that do not cost much to implement. For example, chalk art is created quickly using a stencil and some crushed chalk mixed with water to make it easier to 'paint' into the stencil. Many urban marketing techniques, like snow imprinting, are also Eco-friendly and create no waste or lasting environmental impact.

Because urban marketing is both green and eye-catching, it is gaining popularity rapidly in many urban environments. Even large corporations such as Clorox, have taken advantage of this new type of advertising.