Urban Marketing Companies

Urban marketing companies specialize in developing marketing and promotional campaigns geared toward the needs of the urban consumer. Although the principles of marketing are universal, clients often need assistance in understanding urban culture and developing culturally sensitive and inclusive campaigns.

Tapping new markets

The urban market is one of the newest and fastest-growing consumer sectors. Therefore, many brand managers do not have the benefit of decades of experience developing urban marketing programs. They rely on specialists who understand this demographic and who have a history of increasing sales in this sector. Urban marketers can provide the necessary research and data.

Demographics

The urban market is multicultural and represents a range of ethnic, religious and socio-economic backgrounds within the 12-34 age bracket. Their tremendous buying power continues to increase, and their choices are influenced by more external forces than other demographic groups. The music industry, popular culture and sports have more influence on trends in the urban market than they do on those of the 35-50 age group, which places more priority on family, religion and financial security in their buying decisions. Urban marketers are highly attuned to these trends and influences.

Marketers who specialize in this sector utilize methods that engage young people and capitalize on their desire to have their opinions matter. Focus groups are not as effective or practical with this demographic, which can prove challenging for traditional marketing firms. Urban marketing companies employ non-traditional methods to connect with these socially and technologically savvy consumers in order to elicit opinions, collect data and predict demand in the urban marketplace.