Urban Marketing in NYC

Working in marketing in New York City is a way to reach audiences from across the globe using unique, original advertising and marketing strategies. When working in urban marketing as a designer or in strategy, using nature and different tools around you helps to create an atmosphere that is appealing visually and emotionally.

Nature graffiti

For a creative urban marketing technique, consider using nature to create graffiti, promoting company names and slogans on billboards and building walls. Use moss, grass and other collected natural materials (including rocks and dirt) to create a base for promoting a new business or idea. Pedestrians passing by can read your message and sense a connection both to nature and to the urban feel of the design.

Using chalk art

Using chalk art is another way to implement urban marketing in a local area of NYC, and it is also extremely inexpensive. One downside to using chalk art as a form of marketing is not having a guarantee of its lifespan due to weather and the number of people who walk over it. Chalk art is an urban method of advertising by sharing logos and URLs on sidewalks around areas where you believe the audience for the brand exists.

Whether you are new to marketing and advertising or if you consider yourself a seasoned pro, working with urban marketing is a very different situation than traditional online or classic billboard media. Though it requires a bit more creativity and out-of-the-box thinking, a clever urban marketing campaign can help your brand promote itself in New York City at very little cost.